All about Florence

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Who We Are

As one of Japan’s largest certified NPOs in the fields of child welfare and child rearing, Florence is committed to changing the future of Japan by developing various projects nationwide that address social issues surrounding parents and children, and by recommending relevant policies.

Our Vision

A society where those living today and the children who will be born in the future can walk hand in hand with hope. Let's move toward an exciting future.

Our goal is to build a society where people have confidence about the future.
A society where individuals are respected by everyone in it, where they can move forward at their own pace with a sense of hope, where they are connected to somewhere they can rely on and belong to, and where each person who follows their own path is supported and encouraged.

Our Mission

Together, let's create businesses, change systems, and establish cultural behavior, to introduce a "new normal" for the future.

Florence approaches social issues from three aspects: business, political systems, and culture. First, we start a new business to address a specific problem. Then, we make recommendations to improve the old ways that do not fit the present reality in order to develop improved businesses and to bring the services to more people. As the new businesses and new systems are used by more people, they will eventually take root in our society becoming part of our culture and commonplace.

Our Activities

Eliminate child poverty and abuse

We aim to create a society where “child poverty,” “child abuse,” and the like no longer exist. We aim for a Japanese society with the world’s highest standard of living for children.

Supporting isolated child-rearing families

Some families feel alone in their child-rearing efforts, and they have no support system. In addition, single-parent families and families with multiple children bear a heavy child-rearing burden. There is also currently a lack of support for families rearing children with disabilities. We aim to create a society where these families have a network where both children and their parents can each value themselves by providing an infrastructure to support their child-rearing.

Create a system that nurtures children in society

We hope to address every single "difficulty in life" felt as a result of child-rearing, and will take on the challenge of developing previously non-existent support models and systems, aiming to create a "normal" society where children can be nurtured in a community.

Changing Japan through policy advocacy and creating new cultural norms

We aim to create a Japan where rules and circumstances are constantly updated for the sake of future generations by comprehending the real issues and needs of concerned persons who face the challenges but have felt voiceless, and whose opinions have not been heard by general society. We will organize signature drives, surveys, and press conferences to increase awareness about these issues in society.

Our Strengths

NPO certified by the Tokyo Metropolitan Government

Florence is a "certified non-profit organization," accredited by the Tokyo Metropolitan Government as an NPO. Our organization meets the specific criteria, including a high level of public interest as well as having a sound operational and management structure.

Experience working with and supported by more than 900 corporations

Florence receives donations and other forms of support from more than 900 corporations, and together with our donors, we are working to solve social problems that impede parents and children from enjoying life to the fullest.

Continuous and stable business operations

Florence has had sustainable operations for the past 20 years thanks to the income from our businesses and donations from our supporters. The ratio of operating expenses to recurring expenses is approximately 90%.

Clarification of Florence’s activities through regular reporting

Florence reports its activities by publishing an annual report, sending out periodic e-mails, and holding regular business activity briefings.

Supporting Partners

  • Amazon Japan G.K.

  • Costco Wholesale Japan

  • MFS Investment Management K.K.

  • Oracle

  • Salesforce Japan Co.,Ltd.

  • T. Rowe Price Japan , Inc.

  • Many other companies also give us their support.

About us

Company name

Florence,Inc.

Origin of the name

The name “Florence” comes from Florence Nightingale, who was a nurse, social entrepreneur, and statistician. During the wars in which she served, she discovered that more soldiers were dying from disease than from combat, and that the cause of disease was poor sanitation in hospitals. She proved with statistics what was happening right before her eyes. She lobbied the Minister of War to improve the environment in hospitals.
In the 1800s, when Florence Nightingale was active, she redefined the role of nurses, who had previously worked as doctors' servants, as medical professionals. She established and managed a nursing school. By adopting our namesake’s innovative spirit, we at Florence would like to update the old systems and values concerning parents and children in Japan. This concept of determination is part of our organization’s name.

Address

Head Office

KDX Jimbocho Building 3F,
1-14-1 Kanda Jimbocho,
Chiyoda-ku,
Tokyo 101-0051

Sendai Branch

Shouken Kamisugi Building 2F,
1-4-10 Kamisugi,
Aoba-ku Sendai City,
Miyagi Prefecture 980-0011

Foundation

April 12, 2004
Became a government-certified NPO on December 7, 2012

Florence Group Chairman

Hiroki Komazaki
Number of staff

Total: 794
Permanent employees: 675
(as of April 1, 2024)

Business activities
  • Florence Sick Kid Sitter Service
  • Small-scale Daycare "Ouchi Nursery"
  • Citizenship Nuresery "Min-tsuku"
  • Medical Daycare "Helen"
  • Medical Nanny "Annie"
  • Medical Sitter "Nancy"
  • Florence Baby Adoption・Florence Unintended Pregnancy Counseling
  • Digital Family Social Work "OYAKO Chat"
  • Florence Chidlren's Food Outreach Program
  • Children's Adventure Bank
  • Advocacy and Social Action
Florence Group

A social business group with Florence at its core.
We help children in Japan in every possible way by utilizing our respective strengths in childcare, welfare, and medical services.

Affiliated organizations

Organizations that Florence has been involved in establishing, serving as a board member for, or assisting as a secretariat. We have created a network with like-minded people and organizations to accelerate social change.

Annual report Annual report 2023(PDF, Japanese only)

Accounting Report

Changes in revenue and net assets over the past five years

NPOs are prohibited from distributing profits to donors or members, but they are not prohibited from making profits. We will use our profits for investments in the subsequent fiscal years to address social issues.

Revenue breakdown

Florence's revenue structure has two income streams.

(1) Sustainable business operations

Florence operates a highly sustainable business because its main revenue comes from its business income generated by Florence providing services.

(2) Support from donors

Florence receives monetary support from many donors to promote its business.

For more information

Japanese only

Donate to Florence

Monthly donation

Your support can be in the form of a fixed monthly donation.
Your continued donation supports the future of children in Japan.

Donate

One time donation

You can donate any amount you wish at your convenience. Payment by credit cards and bank transfers is accepted.

Donate

Others

You can also donate through any of the following platforms.
Donations can also be received via the platforms Benevity, YourCause and Bright Funds for CSR.

CAF America

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